On January 1, 2008, BIC Graphic USA announced an exclusive partnership with Asian Sourcing Link (ASL), a supply chain management team in Asia with over 20 years experience in the promotional products business. This partnership is exclusive within the promotional products channel in both North America and Europe. ASL will become an integral part of BIC Graphic USA’s New Product Development and Category Development by maintaining BIC Graphic USA’s commitment to product safety and compliance with international safety standards.
Headquartered in Hong Kong, ASL’s founding Directors are the former owners of Marlow International, previously one of the leading global promotional product suppliers. ASL has sourcing offices in Hong Kong, Shenzhen and Shanghai with extensive experience in managing production in Asia for some of the world's leading corporations. ASL has expertise in multiple product categories and longstanding relationships with a huge database of factories in China.
“The core values of BIC have always been product safety, quality and social responsibility. These are areas of expertise for ASL, which makes them a valuable business partner,” said Jason Miller, Director, Global Graphic Business Development. “In 2008, BIC Graphic USA introduced more than 100 different new products to help satisfy customer demand for variety and value. As we continue to enter different product categories and develop new products, our customers can be confident that our products comply with all relevant product safety standards and regulations, as well as the most stringent international standards. Therefore, it was essential for us to increase our support system in Asia with a Company whose values are aligned closely with ours.”
BIC Graphic USA will now have more than 60 ASL employees across Asia who are focusing on continued product safety and quality control on all orders, as well as new product development. "My team and I are delighted to be appointed to manage the supply chain of one of the world's leading brands,” said Alec Pettigrew, C.E.O. of ASL. “To be able to work with BIC Graphic and manage their sourcing and support new product development is hugely exciting. Our expertise in this arena, combined with BIC's strength in sales, marketing and distribution make this a perfect match."
BIC Graphic USA (UPIC: BIC, ASI: 40480), a division of BIC USA Inc., is a leading, world-class supplier of custom-imprinted products for the promotional products industry. BIC Graphic USA sells exclusively through distributors of promotional products/advertising specialties. Established in 1969 under the name BIC Special Markets Division, BIC Graphic USA now offers a wide variety of high quality, innovative custom-imprinted writing instruments and complementary products including flashlights, adhesive notes and paper products, magnets, mouse pads, notebooks, key rings and new Atchison® by BIC™ totes, bags, coolers, backpacks, padfolios and jotters. All products from BIC Graphic USA are imprinted with the highest quality and the utmost attention to detail. Customer service is also a cornerstone of BIC Graphic USA. Products are backed by services and programs that lead the industry. Visit BIC Graphic products at www.bicrep.com.
Friday, January 11, 2008
Wednesday, January 9, 2008
BIC Graphic USA moves into promotional totes, bags, coolers, backpacks
On August 31, 2007, BIC Graphic USA acquired Atchison Products, Inc., a supplier of promotional totes, bags, coolers, and backpacks. Today BIC Graphic USA announced the successful integration of Atchison, now rebranded Atchison by BIC.
Atchison by BIC customers can now contact BIC Graphic USA for all their promotional product needs. Customers can speak with a live customer service representative Monday through Friday, 8 a.m. to 11 p.m. EST by calling 1-88-THINK-BIC. The Atchison by BIC product line can be viewed at www.bicrep.com. Orders should be emailed to bicrep@gmail.com.
“We’re excited to make this announcement today, as it is very positive news for both BIC and Atchison customers. Our main goals during the integration process were simplicity and a smooth transition with continued, uninterrupted customer service and that is exactly what we feel we have achieved for our customers,” said Jack Teague, president, BIC Group Graphic.
As of January 1, 2008, BIC has incorporated Atchison by BIC into its all-inclusive catalog, website, and marketing programs. With the addition of Atchison, the BIC Graphic team has decades of experience, industry leadership and a focus on providing products designed with style, value, quality and product safety in mind.
BIC Graphic USA (UPIC: BIC, ASI: 40480), a division of BIC USA Inc., is a leading, world-class supplier of custom-imprinted products for the promotional products industry. BIC Graphic USA sells exclusively through distributors of promotional products/advertising specialties. Established in 1969 under the name BIC Special Markets Division, BIC Graphic USA now offers a wide variety of high quality, innovative customimprinted writing instruments and complementary products including flashlights, adhesive notes and paper products, magnets, mouse pads, notebooks, key rings and new Atchison by BIC totes, bags, coolers, backpacks, padfolios and jotters. All products from BIC Graphic USA are imprinted with the highest quality and the utmost attention to detail. Customer service is also a cornerstone of BIC Graphic USA. Products are backed by services and programs that lead the industry. Products available at www.bicrep.com
Atchison by BIC customers can now contact BIC Graphic USA for all their promotional product needs. Customers can speak with a live customer service representative Monday through Friday, 8 a.m. to 11 p.m. EST by calling 1-88-THINK-BIC. The Atchison by BIC product line can be viewed at www.bicrep.com. Orders should be emailed to bicrep@gmail.com.
“We’re excited to make this announcement today, as it is very positive news for both BIC and Atchison customers. Our main goals during the integration process were simplicity and a smooth transition with continued, uninterrupted customer service and that is exactly what we feel we have achieved for our customers,” said Jack Teague, president, BIC Group Graphic.
As of January 1, 2008, BIC has incorporated Atchison by BIC into its all-inclusive catalog, website, and marketing programs. With the addition of Atchison, the BIC Graphic team has decades of experience, industry leadership and a focus on providing products designed with style, value, quality and product safety in mind.
BIC Graphic USA (UPIC: BIC, ASI: 40480), a division of BIC USA Inc., is a leading, world-class supplier of custom-imprinted products for the promotional products industry. BIC Graphic USA sells exclusively through distributors of promotional products/advertising specialties. Established in 1969 under the name BIC Special Markets Division, BIC Graphic USA now offers a wide variety of high quality, innovative customimprinted writing instruments and complementary products including flashlights, adhesive notes and paper products, magnets, mouse pads, notebooks, key rings and new Atchison by BIC totes, bags, coolers, backpacks, padfolios and jotters. All products from BIC Graphic USA are imprinted with the highest quality and the utmost attention to detail. Customer service is also a cornerstone of BIC Graphic USA. Products are backed by services and programs that lead the industry. Products available at www.bicrep.com
BIC Graphic USA Integrates Atchison Products
1. Where will Atchison ® by BIC™ products be produced?
Atchison ® by BIC™ products are imprinted at our facility in Atchison, Kansas.
2. How do I find my BIC sales representative?
Call 1-88-THINK-BIC and our customer service team will provide you with your sales representative’s name and contact information. Effective immediately, the BIC Graphic USA sales force will assume responsibility for the Atchison ® by BIC™ line.
3. What account number should I use?
Existing BIC Graphic customers should use their current account number. Atchison ® customers have been assigned new account numbers. Call 1-88-THINK-BIC to get your new account number if you have not ordered from BIC Graphic before.
4. Will there be any delay in processing my order?
No. Orders will continue to be processed within standard production times.
5. Have Atchison’s product item numbers changed?
Yes. The new item numbers are published in the 2008 BIC Graphic USA catalog and online at www.bicrep.com
6. Who and where do I contact to place an Atchison ® by BIC™ order?
You can conveniently send your order and artwork together by emailing us directly at customerservice@bicgraphic.com. Or feel free to dial our main number 1-88-THINK-BIC and choose the personal service option that best suits your needs. Our system will route you to the best individual to answer your question. You can also fax orders to 1-800-753-5690.
7. Is the old Atchison ® contact information still in service?
If you call the old number you will automatically be re-directed to the new number at BIC Graphic USA. If you go to the former Atchison website, you will automatically link to www.bicgraphic.com.
8. What are the customer service hours?
Customer Service is available Monday-Friday, 8am to 11pm Eastern Standard Time.
9. What is the new mailing address for Atchison ® by BIC™ products?
The mailing address is P.O. Box 23088, Tampa, FL 33623-2088. The shipping address is 14421 Myerlake Circle, Clearwater, FL 33760.
10. I have a 24-Hour rush order. What phone number do I fax it to?
1-800-626-9015
11. I would like Atchison ® by BIC™ samples and catalogs. What number do I fax my order to?
1-800-753-5730.
12. How will BIC integrate Atchison’s products into their current portfolio?
BIC Graphic has integrated all of Atchison’s products into its 2008 catalog, website and marketing initiatives including flyers, email campaigns and quarterly mailings.
Atchison ® by BIC™ products are imprinted at our facility in Atchison, Kansas.
2. How do I find my BIC sales representative?
Call 1-88-THINK-BIC and our customer service team will provide you with your sales representative’s name and contact information. Effective immediately, the BIC Graphic USA sales force will assume responsibility for the Atchison ® by BIC™ line.
3. What account number should I use?
Existing BIC Graphic customers should use their current account number. Atchison ® customers have been assigned new account numbers. Call 1-88-THINK-BIC to get your new account number if you have not ordered from BIC Graphic before.
4. Will there be any delay in processing my order?
No. Orders will continue to be processed within standard production times.
5. Have Atchison’s product item numbers changed?
Yes. The new item numbers are published in the 2008 BIC Graphic USA catalog and online at www.bicrep.com
6. Who and where do I contact to place an Atchison ® by BIC™ order?
You can conveniently send your order and artwork together by emailing us directly at customerservice@bicgraphic.com. Or feel free to dial our main number 1-88-THINK-BIC and choose the personal service option that best suits your needs. Our system will route you to the best individual to answer your question. You can also fax orders to 1-800-753-5690.
7. Is the old Atchison ® contact information still in service?
If you call the old number you will automatically be re-directed to the new number at BIC Graphic USA. If you go to the former Atchison website, you will automatically link to www.bicgraphic.com.
8. What are the customer service hours?
Customer Service is available Monday-Friday, 8am to 11pm Eastern Standard Time.
9. What is the new mailing address for Atchison ® by BIC™ products?
The mailing address is P.O. Box 23088, Tampa, FL 33623-2088. The shipping address is 14421 Myerlake Circle, Clearwater, FL 33760.
10. I have a 24-Hour rush order. What phone number do I fax it to?
1-800-626-9015
11. I would like Atchison ® by BIC™ samples and catalogs. What number do I fax my order to?
1-800-753-5730.
12. How will BIC integrate Atchison’s products into their current portfolio?
BIC Graphic has integrated all of Atchison’s products into its 2008 catalog, website and marketing initiatives including flyers, email campaigns and quarterly mailings.
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